

Lines to Everyone. New investments in smart grid technologies deliver power and information to customers throughout the Southeast. Click to play Georgia Power COO and former Southern Company CFO Paul Bowers on investments and growth in today's economy.
We focus on providing reliable, affordable electricity. Integral to this mission is knowledge of our market and the demand for electricity. We forecast economic growth to ensure that we have the generation and transmission equipment and skilled employees needed to provide reliable and affordable electricity in our southeastern U.S. markets.
This section details how we will meet forecasts through diversifying fuel options, building renewable resources, championing energy efficiency, and new nuclear plants.
A key performance indicator for previous performance in meeting forecasts is equivalent forced outage rate. This rate indicates the likelihood of forced outages that are not storm-related. We rank in the top quartile, well above industry averages. See Equivalent Forced Outage Rate »

Forecasting and planning go hand in hand with participation in the legislative and regulatory process, especially related to proposed laws or rules that impact our customers and shareholders. In addition to working with state and local legislators and policy-makers, we maintain an office and staff in Washington, D.C., to interact with Congress and with agencies including:
We use outside firms to assist our efforts and support coalitions and trade organizations that engage in lobbying activities. Expenses associated with operating our Washington office are about $8 million annually. We also participate in the regulatory process through industry groups and committees to communicate our positions. These groups and committees include the Utility Air Regulatory Group, the Utility Water Act Group, the Utility Solid Waste Activities Group, and Edison Electric Institute.
Southern Company sponsors political action committees that make contributions to candidates for public office using funds voluntarily donated by employees. This money is contributed to candidates of various parties, other political action committees, and political organizations such as the Republican and Democratic national committees. Information on Political Action Committee federal contributions is publicly available through the Federal Elections Commission at www.fec.gov.



Total electricity consumption, including both purchases from electric power producers and on-site generation, grows by 1 percent per year over the projection period, from 3,873 billion kilowatt-hours in 2008 to 5,021 billion kilowatt-hours in 2035.
Source: Energy Information Administration
Annual Energy Outlook 2010 Early Release Overview





