Lines to Everyone: Corporate Responsibility Report
Southern Company
  • Overview
  • Electricity
  • Environment
  • Workforce
  • Stewardship
  • Diversifying Fuel Options
  • Building Renewable Resources
  • Championing Energy Efficiency
  • New Nuclear
  • Performance

Lines to Everyone. New investments in smart grid technologies deliver power and information to customers throughout the Southeast. Click to play Georgia Power COO and former Southern Company CFO Paul Bowers on investments and growth in today's economy.

Forecasting Growth

We focus on providing reliable, affordable electricity. Integral to this mission is knowledge of our market and the demand for electricity. We forecast economic growth to ensure that we have the generation and transmission equipment and skilled employees needed to provide reliable and affordable electricity in our southeastern U.S. markets.

This section details how we will meet forecasts through diversifying fuel options, building renewable resources, championing energy efficiency, and new nuclear plants.

A key performance indicator for previous performance in meeting forecasts is equivalent forced outage rate. This rate indicates the likelihood of forced outages that are not storm-related. We rank in the top quartile, well above industry averages. See Equivalent Forced Outage Rate »

  • Generation — Over the next three years, we plan to add 1,500 megawatts of capacity in the Southeast and more than 800 megawatts of wholesale capacity to meet demand and maintain reliability. That's enough to power a half-million additional homes. See Capital Expenditures »
  • Transmission and Distribution — Since 2000, we have invested $10.8 billion to upgrade and expand our transmission and distribution infrastructure. Over the next three years, we plan to invest $4.1 billion more to help ensure that we maintain our high level of reliability and keep electricity flowing to the increasing number of customers in our region. See Capital Expenditures »
Each year the lights on the horizon extend a little farther.

Legislative and Regulatory Participation

Forecasting and planning go hand in hand with participation in the legislative and regulatory process, especially related to proposed laws or rules that impact our customers and shareholders. In addition to working with state and local legislators and policy-makers, we maintain an office and staff in Washington, D.C., to interact with Congress and with agencies including:

  • Federal Energy Regulatory Commission
  • Federal Communications Commission
  • Nuclear Regulatory Commission
  • Department of Energy
  • Department of Defense
  • Environmental Protection Agency

We use outside firms to assist our efforts and support coalitions and trade organizations that engage in lobbying activities. Expenses associated with operating our Washington office are about $8 million annually. We also participate in the regulatory process through industry groups and committees to communicate our positions. These groups and committees include the Utility Air Regulatory Group, the Utility Water Act Group, the Utility Solid Waste Activities Group, and Edison Electric Institute.

Southern Company sponsors political action committees that make contributions to candidates for public office using funds voluntarily donated by employees. This money is contributed to candidates of various parties, other political action committees, and political organizations such as the Republican and Democratic national committees. Information on Political Action Committee federal contributions is publicly available through the Federal Elections Commission at www.fec.gov.

Top Electricity Generation Challenges Facing Southern Company

  • Meeting demand with clean, efficient, and reliable generation
  • Reducing demand growth through energy efficiency programs
  • Finding practical renewable options for our region
  • Expanding nuclear generation
  • Developing and implementing clean energy technologies

DOE Energy Information Administration — Energy Outlook


Total electricity consumption, including both purchases from electric power producers and on-site generation, grows by 1 percent per year over the projection period, from 3,873 billion kilowatt-hours in 2008 to 5,021 billion kilowatt-hours in 2035.

Source: Energy Information Administration
Annual Energy Outlook 2010 Early Release Overview

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