It’s new products and services.
Our strong position with customers in the Southeast provides a powerful platform from which to grow our business. We will do that by offering new products and services that match our energy expertise with our customers’ needs. Our goal is to produce $50 million of annual earnings from new products and services within the next five years.


We’re the energy experts
We’re hard at work developing new products and services that help make our energy further brighten customers’ lives. We offer innovative solutions that help families and businesses manage their energy use more efficiently. Our EnergyDirect.com Web site, for example, provides business customers with secure, around-the-clock access to current and historical energy billing and usage information. And we are helping introduce cutting-edge technologies like flywheels and microturbines to provide solutions to customers’ energy needs today.

With our Southern Company Energy Solutions subsidiary, we go further to help customers manage energy projects at facilities throughout the Southeast. And the experience we gained from serving highly competitive markets such as the United Kingdom has sharpened our knowledge of how to apply our energy expertise to products and services that are right for our customers and our business. We’re focused on developing and offering even more new products in 2001.